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Strong media attention for the National Summer Games Zug 2026: numerous media outlets from across Switzerland, together with the social media community, reported on the country's largest sporting event for people with intellectual disabilities.

The National Summer Games of Special Olympics are the largest sporting event for people with intellectual disabilities in Switzerland. At the same time, they provide an important platform for raising public awareness of inclusion and participation.

Media coverage surrounding the Games was extensive. National and regional television broadcasters, radio stations, print media, and online platforms reported on the event. Athletes, volunteers, partners, and sponsors also generated significant reach across social media channels.

Below is a selection of the media highlights.

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